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January 7, 2022

Introducing the next generation of BRAVIA XR televisions, your invitation to a deeper level of immersive experiences you never thought possible.
At the core of the new BRAVIA XR experience is the Cognitive Processor XR: the key to unleashing the true potential of every panel. Expect unrivalled clarity, dynamism, and above all else, deeply moving viewing experiences.
Join to discover how Sony’s exclusive human cognitive technology will revolutionize your viewing experience in 2022.
The complexity of Mini-LED demands a processor to match. Only the power of the Cognitive Processor XR and Sony’s exclusive XR Backlight Master Drive can unlock this true potential.

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