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January 7, 2022

Introducing the next generation of BRAVIA XR televisions, your invitation to a deeper level of immersive experiences you never thought possible.
At the core of the new BRAVIA XR experience is the Cognitive Processor XR: the key to unleashing the true potential of every panel. Expect unrivalled clarity, dynamism, and above all else, deeply moving viewing experiences.
Join to discover how Sonyโ€™s exclusive human cognitive technology will revolutionize your viewing experience in 2022.
The complexity of Mini-LED demands a processor to match. Only the power of the Cognitive Processor XR and Sonyโ€™s exclusive XR Backlight Master Drive can unlock this true potential.

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