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June 23, 2022

Sony considers the metaverse as its new growth area. In this interview, Kenichiro Yoshida, Chairman, President and CEO of Sony Group Corporation, explains why Sony wants to be the brand chosen by creators, and the significance of challenging the metaverse. Please access video of this interview.
0:00 Reasons to focus on getting closer to creators
1:34 Perception of the metaverse
2:50 Areas of focus in the metaverse
4:10 Approaches to delivering Kando to users through the metaverse
6:40 Sony’s efforts in the metaverse and its connection to "Purpose"

【Sony Corporate Blog "CEO Interview : Creating Sony’s Metaverse with Creators" 】

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